"Yagotynske" released "Herolakt" in a new design

The fermented milk product "Gerolact" from TM "Yagotynske" appeared on store shelves in an updated design. The changes affected the visual design, while the high quality and unique properties of the product remained unchanged.

The new design retained the recognizable white and green colors and added new graphic elements. Thus, the tree on the packaging of "Gerolact" is an ancient symbol of the tree of life, which personifies vitality, health and longevity. Its spreading branches symbolize the connection of generations and the wisdom of life, which is passed on by long-livers.

The mountain landscape on the packaging recreates the peaks of the Caucasus Mountains – a region that has long been known for its large concentration of long-livers in the world. It is here, in high-mountain villages, that people preserve the traditions of healthy eating, an integral part of which are fermented milk products.

“We paid special attention to making the packaging more informative and understandable for the consumer. To do this, we moved information about the product’s composition to the front of Gerolakt – probiotics, beneficial bacteria and vitamins C and E, and also improved the readability of the text. We are confident that the updated design will help attract the attention of a new generation of consumers, while maintaining the loyalty of our regular fans who appreciate Gerolakt for its consistent quality and beneficial properties,” noted Natalia Gryn, Marketing Director of the Milk Alliance Group.

For curious consumers who want to learn more about the properties of Gerolakt, there is a QR code on the packaging that leads to the page www.gerolakt.com with detailed information about the product.

Gerolakt in the new design is available in retail chains throughout Ukraine in Pure-Pak packaging weighing 500 g.