4 August 2016

Dear customers and partners!

Milk Alliance Group of companies states that it considers untruthful and misleading the information regarding the quality of Dairy butter 73.0% fat TM Yagotynske, which was published by NGO “All-Ukrainian Association for Protection of Consumer Rights “Spozhivcha Dovira” and by the director of the Ukrainian association of retail networks’ suppliers Alexey Doroshenko. Therefore, Yagotynsky Butter Plant, being a manufacturer of Dairy butter 73.0% fat TM Yagotynske, considers it necessary to protect its business reputation at court.

On July 14, Yagotynsky Butter Plant received a letter from the NGO “All-Ukrainian Association for Protection of Consumer Rights “Spozhivcha Dovira”, in which it was stated about non-compliance of the enterprise products’ samples bought in Kiev retail networks to the Ukrainian legal requirements regarding product quality and safety.

Besides, 20.07.2016, the director of the Ukrainian association of retail networks’ suppliers Alexey Doroshenko has published the information on butter quality study on his Facebook page, which was allegedly carried out by that Association, together with the NGO “All-Ukrainian Association for Protection of Consumer Rights “Spozhivcha Dovira”. The news of the specified content referring to “the study ostensibly conducted” published by Mr. Doroshenko has been distributed on the Internet by various news agencies and news websites. At the same time, neither the letter sent to Yagotynsky Butter Plant, nor the news on the Internet, contained any documents confirming the fact of non-compliance of the enterprise’s products to the current law of Ukraine regarding the products’ quality and safety.

Furthermore, the above-mentioned letter from the NGO “All-Ukrainian Association for Protection of Consumer Rights “Spozhivcha Dovira” contained the information, that there is a possibility to re-organize the joint selection of the product’s samples together with a representative of Milk Alliance, and to conduct another research in the competent laboratory at the expense of the producer. Yagotynsky Butter Plant, in its turn, appealed to the NGO “All-Ukrainian Association for Protection of Consumer Rights “Spozhivcha Dovira” and the director of the Ukrainian association of retail networks’ suppliers Alexey Doroshenko with the request to provide necessary documents and information to conduct re-examination. However, this letter with the request was ignored.

We state that negative false information about Yagotynsky Butter Plant spread by the abovementioned organizations to indefinite number of persons, has violated the right of business reputation integrity, as it has distorted and humiliated the assessment of the company by public and society, as well as discredited Milk Alliance. This assessment has ceased to be objective and impugned the enterprise’s compliance with state standards of dairy products manufacturing, as well as moral and legal norms.

Yagotynsky Butter Plant is one of the leading manufacturers of dairy products in Ukraine today, which has established itself as a conscientious manufacturer of high quality food and enterprise, which scrupulously comply with legal requirements regarding food products manufacturing and sale. Yagotynsky Butter Plant, which operates on the dairy products market for over 60 years and follows high standards of dairy production technology, is illustrated by NGO “All-Ukrainian Association for Protection of Consumer Rights “Spozhivcha Dovira” and the director of the Ukrainian association of retail networks’ suppliers Alexey Doroshenko in such a way that it produces life-threatening products.

Due to the information and facts mentioned above, Milk Alliance and Yagotynsky Butter Plant declare, that spreading false information by NGO “All-Ukrainian Association for Protection of Consumer Rights “Spozhivcha Dovira” and the director of the Ukrainian association suppliers of retail networks’ suppliers Alexey Doroshenko forced us to go to court with a lawsuit for protection of business reputation and refutation of false information. The lawsuit was filed on 03.08.2016. Claimed amount of financial compensation is 100.00 UAH. We would like to mention that we do not intend to obtain material benefit with this trial. We are sure about the quality of our products, and customer care is always a priority for us. We are grateful to all our customers and partners for balanced and careful approach to information, as well as for trust to proven and honest information sources only.