Yagotynske Recognized as Ukraine’s Most Chosen Brand in the YouGov Footprint Awards 2026

Yagotynske has been honored with the YouGov Footprint Awards 2026, ranking as Ukraine’s Most Chosen Brand (#1).

According to the large-scale YouGov Shopper study, Yagotynske ranked first among all domestic and international brands in the fast-moving consumer goods (FMCG) sector and reaffirmed its position as the undisputed leader in the dairy category.

The Brand Footprint Europe ranking is part of a global study conducted by YouGov in partnership with Worldpanel by Numerator. The research analyzes more than 30,000 consumer brands across 56 countries worldwide.

The ranking is based on Consumer Reach Points (CRP), a proprietary metric that measures consumer interactions with brands. CRP is calculated using a unique formula combining three key indicators:

1. the number of households in a country;
2. brand penetration (the percentage of households that purchased the brand at least once);
3. consumer choice frequency (the number of times consumers selected the brand over the course of a year).

As a result, the ranking reflects the true strength of a brand and how frequently shoppers place its products in their baskets.

Yagotynske in the 2026 Ranking

• 120.2 million — that is the number of times Ukrainian consumers chose Yagotynske products during the study period. Based on this indicator, the brand outperformed all competitors in Ukraine’s FMCG market.
• The study is based on continuous daily purchase tracking by a permanent consumer panel of 4,000 households. The panel represents both urban and rural households across all regions of Ukraine, excluding temporarily occupied territories and areas of active hostilities.
• The results include purchases across more than 150 food and beverage categories made through every major retail channel—from modern hypermarkets and discount chains (including ATB, Silpo and NOVUS) to traditional markets, specialty kiosks and online grocery delivery services.

Receiving the YouGov Brand Footprint 2026 award is a testament to the trust that Ukrainian consumers place in our brand. Even during a period of economic uncertainty and unprecedented challenges for the country, consumers continue to vote with their wallets every day, choosing the quality, natural ingredients and great taste of Yagotynske products.

We sincerely thank every Ukrainian family for making Yagotynske an integral part of your table.

About the Study

The YouGov Shopper study has been conducted in Ukraine on a continuous basis using a consumer panel methodology since 1999. The current Brand Footprint ranking is based on a 52-week period covering January through December 2025.