"Yagotynske" presents a children's line of yogurts and cocktails The Smurfs
26 February 2025
The Milk Alliance Group of Companies is launching a new series of dairy products under the Yagotynske trademark in collaboration with the world-famous The Smurfs brand. The new line includes yogurts and milkshakes specially designed for children.
Project Mission
This partnership aims to promote healthy nutrition among children, making dairy consumption both enjoyable and engaging. The Smurfs, a universal symbol of joy, friendship, and care, perfectly align with Yagotynske’s mission to deliver high-quality, nutritious products.
Introducing a New Dairy Product Line for Kids
As part of this collaboration, a new selection of drinkable yogurts and dairy-based cocktails featuring beloved Smurfs characters will soon hit the market. Made from natural milk with no harmful additives, these products are designed to support children's well-being. The yogurts contain beneficial probiotics that strengthen the immune system, while the dairy cocktails, in addition to their delightful taste, provide essential calcium for strong bones and teeth. A nutritious, delicious, and fun choice for kids!
"This project marks a significant step in fostering partnerships with brands that share our values and commitment to healthy eating. We are thrilled that The Smurfs will make nutritious choices more exciting, enjoyable, and rewarding for children." said Olena Nekhotsa, CEO of Art Nation Licensing.
"Our goal is to create products that not only delight young consumers but also provide them with essential nutrients. Partnering with The Smurfs adds an element of excitement to our products, encouraging children to make healthier choices." said Inna Ivanova, Director of Strategic Development, TM Yagotynske:
“The Smurfs are great characters when it comes to bring a touch of blue magic & fun and to promote healthy products to families. We have been seduced by Yagotynske’ approach and products and we are very proud of launching this collaboration in Ukraine with them and Art Nation Licensing.” said Fabienne Gilles, CCO Consumer Products & Experiences at Peyo Company.
This collaboration showcases how brands can unite to promote children's well-being while bringing joy to their daily routines. The Smurfs and Yagotynske remain dedicated to delivering smiles and nutritional benefits to young consumers.
"The Best of Nature with a Touch of Magic" – more than just a slogan, it’s the philosophy that drives this partnership.
About THE SMURFS™
Blue and cute, standing only three apples high, the Smurfs value team spirit, loyalty, optimism, fun and respect for nature. They might be hard to tell apart at first, however, each Smurf has his or her own particularity. They live in a village full of mushroom-shaped houses, hidden in the heart of a magic forest where few people venture to go. Born in a comic book in 1958, Peyo’s little blue characters have been spreading happiness and entertaining kids and families for generations. The Smurfs animated series (2021) is airing worldwide on Nickelodeon, on local free-to-air channels and is available on Netflix. A new Smurfs movie produced and distributed by Paramount Pictures/Nickelodeon Animation and starring Rihanna as Smurfette has been recently announced with a July 2025 worldwide theatrical release.
About Peyo Company
Peyo Company is an entertainment entity proudly promoting and perpetuating Peyo’s work and legacy of creating stories and experiences all across the world. Peyo Company is the brand name of IMPS and Lafig Belgium. The company was founded in Belgium by Peyo’s daughter, Véronique Culliford and regroups all commercial and creative activities linked to Peyo’s creations, among which Johan & Peewit, Benny Breakiron, and the beloved iconic blue characters, The Smurfs.
Pierre Culliford (aka Peyo)created everlasting worlds and timeless stories filled with adventure, humor, magic, and good universal values, reaching the heart of multiple generations of fans, and bringing glorious international success and recognition.
About Art Nation Licensing
Since 2011, Art Nation Licensing has been a leader in brand licensing on the Ukrainian market. With a wealth of expertise, the agency provides comprehensive marketing solutions that empower its partners to thrive in a competitive environment. Art Nation Licensing manages the licensing rights of local brands and represents globally renowned brands in Ukraine, bridging the gap between international properties and the local market.