TM «Yagotynske for Children» won two EFFIE awards
2 December 2013
Prestigious Ukrainian and World Prize in marketing EFFIE Awards announced this year’s winners. TM «Yagotynske for children» was awarded two bronze awards in the categories of «Product / service launch» and «Campaign with short-term effect» and in the category of «Food» it was a finalist.
EFFIE Awards is the most significant marketing award in Ukraine and one of the most respected in the world, the results of which are not sold. EFFIE is the only award that recognizes all disciplines: creativity, marketing and accounting, research and media. All these factors help to create an effective advertising campaign and allow it to evaluate objectively. Therefore it is extremely prestigious to receive the EFFIE award.
«Our goal was to create on the market on a national scale a successful baby milk brand, which would become one of the 4 most significant players in the market, — says Irina Chirkova, Marketing Director of JSC „Milk Alliance“. — The basis of our communication strategy based on the idea of „Best Choice for a child“, from which the slogan was born: „Yagotynske for children“ is probably the best thing ever made by adults." This idea is reflected in the product itself, Its price, its representation and its promotion progress. The results of chosen marketing strategy in conjunction with an advertising campaign demonstrated high efficiency, and the results surpassed the wildest expectations.»
EFFIE Awards Prize rewards successful advertising campaigns in the Ukrainian market; it supports and promotes the role of advertising, effective and efficient usage of marketing resources. This is the only award that considers not only creativity, but also market factors such as sales, increased or improved knowledge and understanding of the brand.
EFFIE Awards is the only competition that evaluated representatives of major customers and professional agencies. This is the gold standard of advertising effectiveness, high level of recognition of an advertising campaign and its creators. For a complete list of winners EFFIE 2013, please, visit: http://effie.org.ua/winner.